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Car Commercial About Chickens?

I personal think this is pretty amazing, memorable and one of the most genius commercials to date. What do you think? http://youtu.be/nLwML2PagbY

If you didn't get it, it's highlighting the amazing capabilities of the new 2014 Mercedes-Benz S Class Magic Body Control.  The system is an upgrade to the existing Active Body Control (ABC) relying on a front end camera to determine the the road ahead and anticipate the terrain adjusting the vehicle for various elevations prior to the encounter.  Motion sickness BE GONE!