Still, those upgrades don't feel worth $290 for a device that doesn't perform its sole function any better than one more than half the price. In that context, the Oasis is meant to be the first desirable e-reader, marketed with its visual and tactile appeal instead of with its functional role in our lives. It’s appealing to customers who want a digital reading experience to feel more like a holding a well-crafted book and are willing to pay a premium for it.

My thoughts exactly. Looking at the reviews, the Kindle Voyage has half the amount of reviews of the Paperwhite and a quarter of the Paperwhite and Basic combined. Maybe I'll just add my own little "spine" invoking plate to my current Kindle for that "Oasis" feel.