Failure to Recognize

Apple has squandered its once-commanding lead in hardware and software design. Though the new iPhones include several new features, including water resistance and upgraded cameras, they look pretty much the same as the old ones. The new Apple Watch does too. And as competitors have borrowed and even begun to surpass Apple’s best designs, what was iconic about the company’s phones, computers, tablets and other products has come to seem generic.

It's a generic now standard that Apple has created! No matter what Apple puts out, they are going to be haters because they haven't 1) advanced as much in hardware or software or 2) changed a standard currently widely adopted alienating a large chunk of their user base.

What Mr. Manjoo fails to accept is that no other company goes into their manufacturing details and design process as much as Apple does. It goes without saying, it's all deliberate. In describing the the creation of the new Jet Black iPhone 7, we are shown the process was indeed different from the previous iPhone 6/6s production and that the new Apple Watch series 2 development was put through the ringer in creating a truly water resistant and swimming pool compatible design able to withstand 50m.

Did you even check out the speaker ejecting water? That's pretty ridiculous if you ask me. I don't think Samsung, LG or even HTC put that much care and love for design into ANY of their products. Slow and steady.

image.jpg

Apple's Funky Laptop Update Cycle

I don’t really blame Apple for the seemingly slow pace of its upgrades. The truth is that the current MacBook Pro already has enough advantages — primarily that Retina display, but performance matters too — to make my contemplated upgrade of a 2013 Air a very reasonable proposition. But I want more. I don’t just want to buy a better laptop than my old one, I want one that’s better for tomorrow as well as today. And that’s where I’m at my most foolish.

Vlad Savov hit the nail on the head. I sold my 2008 MacBook Pro in anticipation of a new Retina MacBook Pro two years ago and have been in limbo using a 2010 MacBook Air. As I've said before, it's showing its age with every tap on the keyboard and trackpad and I'm left contemplating biting the bullet at every "update." Here's to WWDC on June 13th.

And if you're interested in the latest MacBook refresh, you can now get it in Rose Gold and also standard with 8GB RAM!!!

image.jpg

Attention is in the Details and You Wouldn't Know

It's also evident in the MacBook parts laid out before me. The tiny logic board (aka the motherboard) fits in one of my hands. It's literally packed on both sides with chips of varying sizes and includes everything from memory to storage and even the display drivers. It's also deeply informed by everything Apple learned from building circuit boards for handheld technologies like the iPhone. As I examine it, Ternus tells me the board is 67 percent smaller than the one found in the 11-inch MacBook Air.

Simply amazing. The palm of your hand or in other technology comparisons, smaller than the Raspberry Pi!

Every single unit gets measured on line for force required to open it, and we actually adjust every single unit," Ternus said.

In fact, Apple is apparently taking the time to custom-fit all sorts of pieces in the MacBook through a process it calls "binning." Since there can be minuscule variances that might make, for instance, the Force Touch trackpad not a perfect fit for the body or the super-thin Retina display not exactly a match for the top of the case, Apple finds matching parts from the production line. Even the thickness of the stainless steel Apple Logo, which replaced the backlit logo on previous MacBook models, can vary by a micron or so, meaning Apple needs to find a top with the right cutout depth.

It's all in the details. Simply an amazing read from an engineering perspective even if you're not a fan.

"Everything Has Changed"

Apple really pulled out all the stops with this update. For one, the megapixel and processor boost then the 3D touch. Count me in. If you don't believe me, take a look at the photos from the iPhone 6s! Also, yes, if you want Optical Stabilzation, you'll have to opt in for the 6s Plus. Now if I could decide which case to get.

note: I'm still using an iPhone 5 at the moment so an upgrade was due a year ago

Intel Slowing Down CPU Advancement

Transitioning to 10nm isn't expected to be any better, so Intel is extending the timelines. Cannonlake is being pushed back, from 2016 to the second half of 2017, and in the interim, a third "lake" generation processor will be released in 2016. Like Skylake, this processor will continue to use the 14nm process. News of this processor appeared to leak last month along with its full name: Kaby Lake. Little concrete is known about Kaby Lake, but it's likely to be available in a range of lines from a 4.5W laptop part up to 80W dual-socket server and workstation parts.

Since selling my 2008 MacBook Pro a few years back, I've been patiently waiting for a newer architecture and design replacement to Apple's current 15-inch Retina Display. With Broadwell's deployment stagnant and almost non-existent, I'm hoping they just skip it and go straight to Skylake for a Fall release. I was definitely disappointed with the latest spec bump still on Haswell but at least the change in dedicated graphics cards helped increase processing power by 70%. Maybe I'll "settle" for that!.